Blog

Filter, not Oracle. The honest case for synthetic users and digital twins

Can you trust synthetic users? The BVE Study (Behavioral Validity Evaluation) answers that question with evidence — 11,000+ synthetic interviews across six commercial LLMs and three countries, validated against real consumer transaction data.

Is Your Organization AI-Ready? A Diagnostic Framework for the Age of Intelligence

After 25 years of building companies across three continents, and after becoming the midnight router of my own organization, I realized we were missing something fundamental: a way to measure how adaptive, fluid, and intelligent an organization actually is.